While your knowledge from presearch would be the main factor for scoping, you can use Wonder’s Scoping Guidelines to assist you in determining the correct scope of a project.

When scoping clients’ projects, remember the time involved in a request. All research paths are scoped into 3-hour blocks (120 minutes for researching, 60 minutes for writing, formatting, etc.)

<aside> <img src="/icons/view_blue.svg" alt="/icons/view_blue.svg" width="40px" /> At the top of each page, the Common Project Type is linked for easy access.

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Complementary Research Suggestions

Many of these topics overlap with many project types, but they are useful when deciding what to provide or suggest to a client.

Wonder Agents


Best or Top Lists

Best Practices

Case Study Analysis

Challenges/Opportunities

Company Analysis

Competitive Landscape

Concept Overview

Consumer Journey Analysis

Data Entry

Demographic Analysis

Due Diligence