Many of these topics overlap with many project types, but they are useful when deciding what to provide or suggest to a client.

Companies

• Trends Assessments
• Competitive
• Economic
• Technological
• Scientific/Academic
• Social/Societal
• Regulatory/Legal
• Important Business Dynamics
• Industry/Ecosystems
• Key Players- Competitive
• Key Players- Ecosystem Focus
• Summary Information- Competitive Landscape
• Who do they serve?
• Who do they compete with?
• How do they relate to the ecosystem?
• How do they promote themselves?
• Leadership/Org
• Market Engagement Audit