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This is where you work your research magic!🪄 You are a part of Wonder’s Analyst Community because we are confident in your capabilities and trust that you will meet the client’s research needs responsibly. Wonder takes pride in the talent of our team.

Findings are the heart of our research reports which is why most of the research time should be spent on this section. Let your findings speak volumes; wow the client with your work! 🏅

Be mindful of the following content, sourcing, and formatting requirements in this section.

Wonder’s goal is to deliver high-quality research to every client, every time. Therefore, our response must always be comprehensive and robust. Even if the client never has the time to read all of the articles and reports we carefully collected for them, they should still understand the answer to their question by reading your findings. So making sure the content is thorough, accurate, logical, and complete is the MOST important part of the process.

Requirements

Content

• Only include relevant information in your findings.

  • Do not include “fluff” or filler content to increase the word count. At Wonder, we value quality over quantity.
  • If, however, you find information that is relevant and valuable to the client in addition to what you are required to find, and you have the time, please feel free to include it!

• Answer/address all parts of the client’s ask comprehensively.

  • Meet the full project expectations (i.e., deliver upon the Research Criteria for interpreted requests and approved research paths for Project Research).

• To ensure that we provide a comprehensive response, the following is required:

  • A minimum of 5 sources per 3 hours of research.
  • A minimum of 3 bullet points per header. A bullet point should be 1-3 sentences. If there are more than 3 sentences, consider breaking them up so it is easier to read.
  • While it is understandable that occasionally there will only be 2 bullet points per header, this should rarely happen.
    • WHEN the Comprehensiveness/robustness of a request are questionable, the audit team will use a combination of the following best practices to make a judgment on audit score, in relation to the type of request and data availability:
      • Total number of headers per request: In general each 3-hour request should have 2-3 headers (except SS/Slide requests).
      • Total number of bullet points per request: In general, we aim for 12-15 bullet points per 3-hour request (except SS/Slide requests).
      • Addressing all Research Criteria: By definition, if all the RCs are not addressed, a report would not be considered robust/comprehensive.
      • Word count: In general, we aim for 600 words per 3-hour request (except SS/Slide requests).

• Invest the total hours of research that were approved by the client.

  • Make sure to go past the first few pages of Google search results beyond what the client themselves could do in a short time.

• Enhance your findings by adding relevant charts, graphs, images, and/or infographics. Add a minimum of 1 image per 3-hour request unless it is a spreadsheet or slide request.

  • Relevant images are essential to client satisfaction and can lead to a client's 5-star rating.

• 📢 📢 If the Research is a Client Update (Partial or Full), follow the requirements and format outlined on the Client Updates page and provide other helpful findings relevant to the client’s goals. 📢 📢

  • Note: If the Research Criteria contains the words "as available" or "if available,” the client is aware that we may not be able to provide the specific information requested. In these cases, a PCU/FCU is not required, but a brief explanation is. This explanation may be 1 - 2 sentences and must be supported by at least one source. (Example: Due to this industry's involvement in a lot of transnational companies, we found that reports [supporting link] analyze the market on a global or regional basis, so we have provided global rather than US figures.)

• Avoid excessive quotes and intentional plagiarism (level more than 20%).

  • Use a free plagiarism tool to check your findings.

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  <aside> 💡 💬 Excessive Quotes

  Excessive quoting is defined as choosing to quote a source instead of restating the information in your own words for ≥50% of the research report's content. This does not include instances where direct quotes were required by the client/Interpreter.

  Clients pay us to research in the public domain and write an original synthesis of the data we find. The use of quotes can be powerful, yet must be well-balanced with the Analyst’s original synthesis to pack the most punch.

  While we expect there to be quotes, we suggest using direct quotes only when necessary (e.g., when quotes are required by the client/Interpreter, when maintaining the intention/potency of the original language, when quoting someone, when quotes “add” to the original synthesis, and when providing a value proposition, mission/vision statement, company/product/brand messaging, ad/marketing messages, complex scientific findings, and definitions, etc.)

  When quotes are used to “add” to the Analyst’s original synthesis, take care that they flow well with the overall writing and don’t seem out of place.

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Formatting

Why is it important that we all use the same formatting? Our clients, especially our membership clients, have high expectations of Wonder's research. Uniform formatting increases their satisfaction and makes it easy to understand the research that is being presented to them.

• Your headers should correlate with your Research Criteria.
  • This way, the client can easily see we addressed everything they requested.
  • We also do this so the research is broken up into easily digestible sections and not under just one or two headers.
  • Provide a minimum of 3 bullet points per header.
• Use bullets and headings/subheadings to structure the report.
  • Do not provide large chunks of text (like this) without breaking them up using bullets and headings/subheadings.
  • Completed Research jobs display a Table of Contents that is automatically created with the headings and subheadings we add using the Heading button. Take care when crafting headings and subheadings; make sure each logically follows the other. Use concise and consistent headings and subheadings throughout the report.
• Write headings and subheadings in Title Case using the Heading button or the ctrl+h shortcut.
  • ‼️Do not use the Bold button or the ctrl+b shortcut to create headings or subheadings.‼️