In a client update, we state which part(s) of the Research Criteria we were unable to answer and what we provided instead in the Introduction section, provide helpful findings for the unanswered part(s) in the Findings section, share our Research Strategy in its own section, and complete the rest of the research for which data is available following the Research Requirements for a normal research job.

Given below is the format to follow in a Client Update:

Key Takeaways

• Follow the same format for Key Takeaways as you would in a research job where you were able to answer the client’s question.
• For a partial client update, do not mention the parts of the Research Criteria that you were unable to answer in the Key Takeaways section in a Partial Client Update (this information would go into the Introduction and Research Strategy sections).
• For a full client update, the first Key Takeaway should briefly state that the requested information was not found e.g., The research team found no instances of pharmaceutical companies utilizing QR codes in TV commercials after an exhaustive search.

• Partial Client Update Example [Project Link, Research Criteria, Alternate Link]

  

• Full Client Update Example [Project Link (alternate link), Research Criteria (alternate link)]

  

Introduction

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1. For a partial client update, provide an outline and a brief overview for the parts of the Research Criteria that you were able to answer. A full client update will not need this statement, instead, you will provide an outline of your helpful findings.
2. To address what you could not find:
   1. Briefly communicate the challenge for the unavailable data (e.g., data on XYZ wasn’t available in the public domain).
   2. State what information was available instead. (Helpful Findings)
3. Note that further details on the logic can be found in the Research Strategy section.

• Partial Client Update Example [Project Link, Research Criteria, Alternate Link]

  Take a look at this Partial Client Update introduction and note how the 5 points listed above were covered in one concise paragraph. The Research Criteria and the full research report can be found here or in the links given above.