Requirements
- Add a “Key Takeaways” header at the top of your research report.
- After you’ve finished your research, identify the main points of interest that directly address the client’s question. These are your Key Takeaways. Write these 3-5 Key Takeaways in bullet points under the Key Takeaways header. These can be quotes pulled from the body of the report.
- If Key Takeaways include information, facts, or statistics obtained from an external source, cite the source.
- If Key Takeaways include information that was triangulated or synthesized, there’s no need to include citations.
- 📢📢 If the Research is a Client Update (Partial or Full), follow the requirements and format outlined on the Client Updates page. 📢 📢
Why do we have Key Takeaways? This section lets a client easily see that we covered the information they have requested.
Overview
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💡 Key Takeaways are the main 3 to 5 highlights of your research that directly answer the client’s question. They provide some sort of conclusion based on the presented information or facts, a key point, or a key message learned or understood from research findings. At a glance, clients can immediately confirm that we gathered valuable data points to answer their questions.
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👉 What doesn’t belong in this section:
- Don’t include any information that you have not presented in the Findings. Remember, Key Takeaways do not substitute your findings!
- Don’t add your research strategy in the Key Takeaways (e.g., how you identified the emerging/big players). There is a separate Research Strategy section to present this information.
- Try not to simply copy/paste from your findings, unless one of your findings directly answers a research criteria.