X-ray search allows you to “crawl” websites for specific information. It is useful when attempting to find information that may be buried on a site or for pulling profiles from a database like ZoomInfo or LinkedIn. You can use also Boolean Operators within X-ray search.

• Here’s a simple example: Site:Zoominfo.com “AskWonder”
• Here’s another example of an advanced X-Ray search used to find Finance Controllers (but not accountants) in London on LinkedIn.

Note: Read the examples and the answers because they are part of the learning experience and give further insight into the use of the operators

Remember not to put spaces between the operator and the keyword or website.

Websites

The Search Operators in this section target websites. The first helps you find related websites, and the second helps you search for information on a website

Related Websites

To find related websites, use the operator:

<aside> ⌨️ related:[website]

</aside>

This is especially useful for a competitive landscape. Based on the domain name, Google helps find websites similar to the URL you type in. Sometimes the search results will lead to finding competitors.

Note: Multiple sources mention that this function only works for larger domains (big websites with multiple pages)

Example

Let’s say we want to know who McKinsey’s competitors are. A simple search will show that McKinsey's website address is www.mckinsey.com. Give Google the following instruction:

⌨️ related:mckinsey.com