Depending on the type of client, their questions will end up in different “funnels” to be processed. High-priority research projects are broken up into small 3-hour research jobs called “Interpreted Research Jobs” (or “requests”). This allows multiple analysts to work on different parts of the larger research project to meet the client’s deadline.
Some clients prefer to have one analyst complete their research regardless of the time investment required. These research jobs are called “Project Research” or “Scope-and-Go Project Research” jobs.
Interpreted Research Jobs
Interpreted Research jobs are individual 3-hour research requests that include a list of Research Criteria (RCs) and other helpful notes provided by an Interpreter (who is a senior analyst).
Each Interpreted Research job requires 3 hours of work (~120 minutes for researching and ~ 60 minutes for writing, formatting, etc.). You are given 7 hours to complete an Interpreted Research job within Wonder’s Research Editor.
Screenshots of the Research Editor for an Interpreted Research job and the left-hand side panel that includes the “Research Criteria” are shared below.
https://lh4.googleusercontent.com/YcYTUWEuMxdADCtCg6TIFerEZZ8sCKWeYZCNxhSh4YoPIHCr9rWxztUY-5-sYbKWv8lU06DYslLYlRWxytsW6yuz2yM2v_bEK5_iAWV9LaG0aKCLEMOJo_IPfS81t9SvG1mHvrO1
Project Research
Project Research (PR) jobs do not go through the Interpret step and are created when the client approves one or more research paths (aka Proposed Next Steps) from a Strategy.
Project Research jobs can consist of multiple requests, typically anywhere from 1 to 10 requests within one job. (Note: Each request is a 3-hour research block). You'll have a dynamic timer to complete a Project Research job based on the number of requests in the job, for example;
On the left-hand side of the screen, you will see the Research Criteria (under “Request details”). You can also select “View Strategy” to open up the Research Outline in a separate tab. This makes it easier to read and understand.
https://lh5.googleusercontent.com/IcPt_ID2l5sCVj141hykxa966AGrz0vmPVxhfwjXilzPPI5ynH60RVHINposcp3dQoStuGq-5hND65OFBazbrATZ_uQRckJjHMxZvxcphG4cwxEDpPAz6h-w6ncOr57iMxjAyD9H
https://lh4.googleusercontent.com/_g_eWS43-zqNQPF6V3UHbj2QnKT9CS8N3q4ThXU4I7IPq-OlchQMex0tMbtqMu83IxhJLGK8ia_yRAN_r0VczeHG1s_vV7cuH2l_v8DLjHotvDg3SRIpmi8vqlztPDkRxM42o_kw
🤓 Curious to see what a Strategy looks like? Take a look at one below. Notice the client’s goals and the strategist’s research proposal. This detailed proposal tells you exactly what to do when you begin researching.