By definition, prospects are “qualified leads” or individuals who fit a target market and have the money and authority to make a purchase or buying decision.

Often, clients come to Wonder to get prospecting lists that meet specific criteria. These lists can include the names, titles, and contact details of:

• Experts or speakers in a given field,
• Ideal job candidates, or
• Company representatives include sales, marketing, business development, partnership, c-suite, and other professionals.

Minimum Requirements

• Follow all Research Criteria.
• Follow the WKC rules when writing your brief.
• You only need a full write-up in the editor if it is stated in the RCs; otherwise, you only need what is mentioned in the bullet point above.

Prospecting List

• Typically, there are 10 items per list if the data is not precompiled.
• Exception: If there are precompiled lists readily publicly available that you can locate during presearch, please increase the scope accordingly.
• If precompiled lists are found, please determine the scope by estimating how long it will take you to add each item to the list. For example, an estimate based on what you can accomplish during strategy, or, with a spreadsheet request, time yourself on completing several rows and scope accordingly.

Scoping Template: Provide a prospecting list for ---. For each identified, we will provide i. the name of the company ii. contact information for the operations manager iii. the LinkedIn profile for the company and the operations manager. (Suggest data points based on your specific project)

Identifying Prospects

Depending on the goal of the prospecting list, you can use various tools and resources to find the desired individuals.

• Speakers, academic experts, or industry experts: LinkedIn, trade journals, and academic databases.