Market Size refers to the size of a market in terms of revenue, sales, or the number of users/customers at a particular point in time.

Minimum Requirements- Precompiled Market Sizes & Growth

• Provide 1 market/industry per market size
  • Provide a brief description of the market
  • Provide the market size
  • If available,
    • Explain if the market has increased or decreased over time
    • Provide a breakdown of the different segments in the market (if precompiled)
• Corroborate the market size/TAM using more than one source. Use first-party sources. Do not use blogs.
• Provide a minimum of one image per 3-hour request. Add an image for each concept discussed, if possible.

OR

• If the client has asked for multiple pre-compiled market sizes
  • Provide up to 3-5 precompiled market sizes, a very brief description of the market, and the CAGR.
  • Corroborate the market size/TAM using more than one source. Use first-party sources. Do not use blogs.
  • Provide a minimum of one image per 3-hour request. Add an image for each concept discussed, if possible.

Minimum Requirements- Triangulated Market Sizes & Growth

• Provide at least one market size per 3-hour request when triangulations are required.
• Corroborate the market size/TAM using more than one source. Use first-party sources. Do not use blogs.
• Explain the triangulation process to the client in the Research Strategy.
• Provide a minimum of one image per 3-hour request. Add an image for each concept discussed, if possible.

Why Clients Request Market Sizing

Calculating market size matters for several reasons. Here’s why.

• Organizations can estimate potential profit from a new product, service, or business.
• Helps investors decide whether to invest in a business or not.