The market share is the percentage of total sales in an industry that a particular company generates. It is calculated by taking the company’s sales over a period of time and dividing it by the industry’s total sales. It gives a general idea of the company’s size in relation to the market and competitors.

• Market share represents the percentage of an industry's or a market's total sales that a particular company earns over a specified time period.
• Market share is calculated by dividing the company’s sales by dividing them by the industry’s total sales over the same period.
• This metric is used to give a general idea of a company's size in relation to its market and competitors.
• A market leader is a company in an industry that has the highest market share and generally wields the most influence.
• Increasing market share includes implementing new technologies, generating customer loyalty, and acquiring competitors.

We calculate market share by locating the company's market size and then dividing its revenue by that market size.

Minimum Requirements

• Provide 7-10 market shares per request if a designated number is unavailable. If it is an AI-scoped outline, provide:
  • 7-10 for a 3-hour request, 14-18 for a 6-hour request, and 21-25 for a 9-hour request.
  • Make sure the market size and revenue are the same year. For example, the market share should not be calculated based on a 2018 market size and 2015 company revenues.
  • Private companies use third-party sources such as ZoomInfo or Craft, amongst others, to calculate their average revenue.
• Provide a minimum of one image per 3-hour request. Add an image for each concept discussed, if possible.

Findings

• Provide a header for each company and explain how the market share was determined for each, along with sharing the market size.
• Ensure the sources you use to provide the most recent data. If you perform any calculations, utilize the most recent figures available.
• Organize your findings using bullets and concise headings/subheadings.

Research Strategy

• If data was available and the research was straightforward, you may leave the Research Strategy out.

• If you made assumptions or performed triangulations or calculations, clearly state so in your research strategy.

  <aside> ⚠️ Note: If it makes sense to provide the assumptions, triangulations, or calculations within the findings section, please do so, but briefly summarize the Research Strategy in its section.

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