The market share is the percentage of total sales in an industry that a particular company generates. It is calculated by taking the company’s sales over a period of time and dividing it by the industry’s total sales. It gives a general idea of the company’s size in relation to the market and competitors.

• Market share represents the percentage of an industry, or a market's total sales, that is earned by a particular company over a specified time period.
• Market share is calculated by taking the company's sales over the period and dividing it by the total sales of the industry over the same period.
• This metric is used to give a general idea of the size of a company in relation to its market and its competitors.
• A market leader is a company in an industry that has the highest market share and generally wields the most influence.
• Ways to increase market share include implementing new technologies, generating customer loyalty, and acquiring competitors.

We calculate the market share by locating the market size for the company, then dividing the revenue of the company by the market size.

Minimum Requirements

• Provide 7-10 market shares per request if the companies are public, and provide 3-5 market shares if the companies are private.
  • Make sure market size and revenue are from the same year. For example, the market share should not be calculated based on a 2018 market size and 2015 company revenues.
• Provide a minimum of one image per 3-hour request. If possible, add an image for each concept discussed.

Findings

• Provide a header for each company and explain how the market share was determined for each along with sharing the market size.
• Ensure the sources you use to provide the most recent data. If you perform any calculations, make sure to utilize the most recent figures available.
• Organize your findings using bullets and concise headings/subheadings.

Research Strategy

• If you were able to fully answer all aspects of the project, simply state the sources consulted in your research strategy.
• If you made assumptions or performed any triangulations or calculations, clearly state so in your research strategy.

  • Note: If it makes sense to provide the assumptions, triangulations, or calculations within the findings section, please do so, but briefly summarize the Research Strategy in its own section as well.

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