The Education vertical is focused on education from pre-school to higher education and beyond. It covers the different forms of education, the demand for these forms of education, the students attending, and the technology used to educate. Client questions are focused on both US and foreign education.
Analysts with credentials in this industry should be able to locate and synthesize information in the following areas:
Pre-K: providing general statistics and market information for this segment, providing information on funding, and analyzing how funding influences the quality of education.
K-12 education: providing general statistics for this segment. Provide information on current issues such as teacher shortages and solutions for these issues from different angles (such as government and private sector initiatives to solve the problem).
Vocational education: providing information on the demand for vocational education, its enrollment process, school strategies for staying competitive, collaboration efforts, and more.
Higher Education: providing an overview and describing current developments of this segment, providing market information and players in education-related markets, providing information on diverse types of students and how they use digital media, describing and providing statistics on the enrollment journey as well as information on how to increase enrollment, and providing information on social initiatives from universities.
Continued education: providing information on continuing education for diverse vocations, such as the number of education credits and the cost for these credits.
EdTech: providing information on the diverse types of educational technology that support various educational segments (K-12, universities) such as Learning Management systems (LMS) and Student Information Systems (SIS). Providing market information, its players, its audience, and developments both in technology and investments. Providing analytical information such as conversion rates.
Funding: providing government funding information for diverse education segments
Online education: providing information on why this mode appeals to students and its success.
Clients tend to ask education-related questions when they are preparing presentations or marketing campaigns for their clients (often EdTech companies); when they need the information to justify their request for funding; when they want to understand the market and its players; or when they need ideas on what initiatives to recommend to their clients.
Some of the most common questions we receive are: