Growth drivers are factors that are driving or accelerating the growth of a market or industry. Clients often need this information to explore or validate new business opportunities or to capitalize on the factors that are propelling growth in their industry.

Minimum Requirements

• Provide a minimum of 2-3 growth drivers per request.
• Explain each growth diver (a minimum of 2-3 sentences)
• Explain how it is impacting the market (a minimum of 2-3 sentences)
  • use data, statistics, or examples
• Provide a minimum of one image per 3-hour request. If possible, add an image for each concept discussed.

Identifying Growth Drivers

• Always start with a direct search using keywords and search strings. If you cannot find information through a general search, use more specific search strings, Boolean, and X-ray searches, as well as filters to pull relevant results.

  <aside> 🧠 Note: Search strings and advanced search methods e.g., X-ray and Boolean search are tools, not strategies. Do not mention these in your research reports. Instead, mention the publishers of the resources, reports, and databases consulted (e.g., International Data Group (IDG)).

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• Use market research and business databases such as IBISWorld and ReportLinker to find market research reports on your topic. MIT Libraries and UBC Library provide a comprehensive list of industry-specific market research databases.

• Most market research reports identify growth drivers in the preview of the report, even if the full report is paywalled. Use these reports as a starting point and then corroborate and enhance your findings using reputed news and media articles.

• Review publications such as annual reports, whitepapers, surveys, newsletters, and magazines from trade associations in the industry.

• Look for industry reports from key players and consulting firms such as EY, Deloitte, PwC, and Accenture. These reports often include information on growth drivers or “driving forces”.

• Use expert interviews and news and media articles to identify growth drivers and/or examples to support them.

Findings

• Use more than one source to support the inclusion of each growth driver (unless the market is niche).
• Explain each growth driver and how it is impacting the industry using data, statistics, or examples, as appropriate.
• Organize your findings using bullets and concise headings/subheadings.