Concept Overview refers to an analysis of a concept or a process. Specifically, Wonder’s clients want to understand how a company or organization has developed or executed a concept that has led to success in certain business operations (e.g., sales, customer satisfaction, employee retention, etc.).

A Concept Overview project allows clients to:

• Understand a concept and/or its applications, use cases, pros and cons, etc., to adopt and/or duplicate the concept in their operations.
• They need to better understand an idea related to a potential problem for which they are building a solution.
• Gain an in-depth understanding of a concept and any information available on it.

Minimum Requirements

• Provide information on 1 concept per 3-hour request.
• You will provide the equivalent of 2-3 insights about the concept. Please include additional insights if it is a well-known topic with abundant information and time allows.
  • Often, the client will explain the information they want; if not, aim to provide a solid understanding of the concept.
  • An insight consists of a header and at least 3 bullet points with multiple sentences in each.
• Provide a minimum of one image per 3-hour request. Add an image for each concept discussed, if possible.

Locating Information for a Concept Overview

• Always start with a direct search using keywords and search strings. If a client wants to duplicate a concept, it has already been studied in some capacity. For example, the search string “QVC AND business model” brings up dozens of relevant results about this successful concept.

• If you cannot find information through a general search, use more specific search strings, Boolean, X-ray searches, and filters to pull relevant results.

  <aside> 🧠 Note: Search strings and advanced search methods, e.g., X-ray and Boolean search, are tools, not strategies. Do not mention these in your research reports. Instead, note the publishers of the resources, reports, and databases consulted (e.g., International Data Group (IDG)).

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• If the concept overview is about a company (e.g., how a company implemented a specific concept or process), start by looking for this information on the company’s website. Explore all sections of the website, particularly the About Us, History, Testimonials, Reviews, Blog, Awards, Case Studies, and News sections, as available. This is particularly helpful if the company is specifically known for the concept (e.g., Zappos company culture).

• Look into industry-specific case study databases and scholarly research, as they include concrete statistics on the concept, its implications, and results.

• Search for industry awards. Clients are often interested in successful, innovative, and/or award-winning concepts they can apply to their operations.

  Some helpful resources can be found below:

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  • Resources for a Concept Overview

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• Check think tanks and policy institutes for information on work that these institutes may be conducting around a concept. Some prominent think tanks and policy institutes include the following:

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  • Think Tanks and Policy Institutes

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• Explore non-profit organizations and NGOs that may already be studying the concept.

Findings