A competitive landscape provides a comparison between a company and its major competitors across specific parameters. These parameters, including the specific companies to research, are laid out in the Research Criteria.

Generally, a competitive landscape compares 2-3 companies across five parameters including company overview, target market, products/services, competitive advantage, and value proposition.

Sometimes, the Research Criteria may ask for other parameters such as each company’s business model (e.g., wholesale, direct-to-consumer, business to business, or marketplace, etc.), pricing, financial data (e.g., revenue or funding), marketing messages, customer ratings or reviews, etc. Make sure to stick to the parameters outlined in the Research Criteria.

Minimum Requirements

Locating Information for a Competitive Landscape

<aside> 🧠 Note: Search strings and advanced search methods e.g., X-ray and Boolean search are tools, not strategies. Do not mention these in your research reports. Instead, mention the publishers of the resources, reports, and databases consulted (e.g., International Data Group (IDG)).

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Findings