A company analysis provides an in-depth analysis of specific aspects of a particular company or organization.

Generally, a company analysis includes at least five data points, including:

• Company overview (e.g., what the company does, its founding details, HQ/locations, and/or employees)
• Products/services
• Value proposition
• Target market
• Publicly available financial details (e.g., revenue or funding, etc.).

The Research Criteria may sometimes ask for other parameters, such as the company’s business model (e.g., wholesale, direct-to-consumer, business-to-business, marketplace, etc.), competitive advantage, pricing, marketing messages, customer ratings, or reviews. However, stick to the parameters outlined in the Research Criteria.

Minimum Requirements for a General Company Analysis

• A brief company overview that includes the history, HQ locations, number of employees, and/or any other relevant information is essential. (as available)
• Their target market or audience with a 1-2 sentence explanation.
• List of 5-6 of their clients from their company website.
• Publicly available funding and/or essential financial information like annual revenue, market cap, and/or sales. (You are not required to triangulate).
• Provide one additional data point relevant to the client’s needs and the company you are researching (e.g., products/services, value proposition, etc.).
• Provide a minimum of one image per 3-hour request. Add an image for each concept discussed, if possible.

Minimum Requirements for a Company Analysis with Marketing Focus

• A brief company overview that includes the history, HQ locations, number of employees, and/or any other relevant information you feel is important. (as available)
• 3-5 examples of advertising from the last 24 months.
• All social media platforms listed on their website with the following for each:
  • High-level scan of their platforms for the last 6 months to understand their posting schedule and engagement.
  • Who they appear to be marketing towards